Imagine standing at baggage claim, watching your bag emerge. You didn’t carry on; you made an investment: you checked. As you pull your luggage off the carousel, what if someone whipped out a claim ticket demanding your bag? How would you react? 

The more successful you get, the floodgates open on your inbox with people presenting claim tickets on your time. Yet we often flippantly give this away, even though it’s far more precious than your possessions. You can buy more pants or shoes or jewelry, but not time.

You own your time and attention. Share it like it’s your most prized possession.